SEO for Landscapers. Built Only for Companies That Live and Die by the Local Map.
We took one landscaping company from page 3 to the top of the map pack in their metro, and the quote requests followed. BASEO is built for one trade: landscapers, lawn care operators, and hardscape/design-build crews who need the phone to ring with local jobs, not generic traffic.
Free audit — 2 business days
Get Your Free Site Audit
We'll show you the 3 specific reasons your site isn't pulling local jobs, plus what the company ranking above you in the map pack is doing instead. No call required.
Built for the green industry
Slow season → booked spring
1 landscaper per market
If this sounds like you, you're in the right place.
- You're paying $1,500–$4,000 a month for SEO and your reports don't include the word "jobs."
- Your site looks like every other landscaper in town: same stock photos, same "Welcome to our website" copy.
- A crew you've never heard of is ranking #1 in the map pack for the keyword that should be yours.
- You book jobs by word of mouth every week, but homeowners searching "landscapers near me" in your own city can't find you.
You've been burned. You don't want another sales call. You want proof this works for a landscaper like you. So here's one.
How we take a landscaper from invisible to the top of the map,
before the spring rush.
- Month 0 — before BASEO
Paying for SEO. Getting crickets.
- Months with an agency that never showed a single booked job
- Buried below the map pack for every "near me" search in your service area
- No call tracking. No form tracking. No Search Console.
- Week 1 — free, before any monthly fee
3 things broken. We find them in 2 business days.
- Template content that reads like every other landscaper's site
- A Google Business Profile that's half-filled and outranked
- Zero service-area pages for the towns you actually drive to
Audit delivered as a written PDF. You keep it whether you sign or not.
- Months 1–2
Tracking installed. Foundation set. GBP rebuilt.
- Call tracking + form tracking + GA4 + Search Console, live for the first time
- Your core service pages rewritten with real, local copy
- Google Business Profile rebuilt from scratch and optimized for the map pack
- Months 2–6
This is where the jobs start showing up.
- Service-area pages for every town and neighborhood you work in, each one unique
- Service pages that actually convert: hardscaping, irrigation, lawn care, tree work
- The right work for your margins: design-build and hardscape pages first, because one patio pays for months of SEO
- Months 3+
ChatGPT and Google AI start sending you jobs.
- Content reformatted with Q&A structure so AI search cites you when homeowners ask
- Real local backlinks from chambers, suppliers, and local press, no link farms
- You show up as the recommended landscaper, not buried on page 2
- Spring and ongoing
Ranked before the rush. Booked through the season.
- Top of the map pack for your money keywords when demand spikes
- Quote requests coming in from search, fully owned, not rented from Angi
- Organic becomes your #1 lead channel, and it doesn't shut off when you stop paying
We treat AI search
as infrastructure.
When a homeowner asks ChatGPT or Google's AI "who's the best landscaper near me," the AI recommends a short list of cited businesses in each city. Most landscapers in your town aren't on it. We make sure you are.
- AI-citation trackingEvery town you serve, every week, across ChatGPT, Perplexity, Claude, and Google AI Overviews. We see when you're cited.
- AI referral attributionMost AI traffic gets mislabeled "Direct" in GA4. We pull the real numbers.
- Review + reputation signalsAI and the map pack both run on reviews. We build the system that keeps them coming.
- AI Overview trackingWhen a competitor gets cited as the source and you don't, you see it within days.
This runs on every BASEO account by default. Almost nobody in the green industry is doing it yet. That window is open right now and shrinking.
SEO services for landscapers: what we actually run.
Landscaping marketing isn't generic SEO. It's a handful of specific things we run every month, and yes, you'll know exactly what each one is doing.
Get Your Free Site Audit
Week 1 — free
Diagnostic Audit
A written audit of your site, your competitors, and your map-pack position, yours to keep either way.
Months 1–2
Technical SEO + GBP Rebuild
Tracking, schema, content rewrites, and a Google Business Profile rebuilt to win the local pack.
Months 2–6, ongoing
Service-Area Pages
An original page for every town and neighborhood you work in, not template duplicates.
Months 2–6, ongoing
Service Pages That Convert
Hardscaping, irrigation, lawn care, tree work, snow removal, each built to turn a search into a quote request.
From Month 3, ongoing
AI Search Optimization
Content formatted to be the landscaper ChatGPT, Perplexity, and Google AI recommend.
Ongoing from Month 3
Reviews + Local Authority
A review-generation system and real local backlinks that build authority in your service area.
We've heard the horror stories. We built the offer to prevent them.
Most landscapers we talk to have been burned at least once. Here's how we make sure you can't get burned by us.
Month-to-month.
No 12-month contracts. Ever. Cancel anytime, for any reason, with 30 days' written notice. The only reason an agency locks you in for 12 months is because they're worried about month 4. We're not.
Deliverables guarantee, in writing.
Every month you get a Scope of Work that lists exactly what we'll publish, build, and report on. If we miss a deliverable, that month's invoice is on us. A refund, not a credit.
Audit before you commit a dollar.
We won't take you on monthly until we've done the audit and shown you the opportunity in writing. If the math doesn't work for your market, we'll tell you. We've turned down landscapers whose markets weren't a fit.
You own everything.
Every page, every piece of content, every backlink, every report. Your domain, your hosting, your work, your data. If we ever part ways, you walk out with all of it.
One thing we won't do: guarantee a #1 ranking. Google says no one can, and any agency that promises it is the same one that ghosts you in month 5. What we guarantee is the work, every month, in writing.
"The phone rings with local jobs now, and I'm not paying per lead to do it. Should've done this years ago."
The math you can run today.
- Custom to your market. A landscaper in one town and one in twelve don't pay the same. The audit tells us which one you are.
- Audit-first. If your market doesn't support the math, we'll say so.
One hardscape or design-build job, a patio, a retaining wall, a full install, typically covers many months of SEO on its own. And a maintenance client isn't one job, it's a contract that pays every month for years.
Most BASEO clients book their first new organic job between month 3 and month 5. From there it compounds: the same pages keep pulling quote requests while we keep adding to them.
If those numbers don't work for your market, the audit will tell us, and you'll see exactly why before we ever quote a price.
Get Your Free Site AuditPricing is included in your audit. No call, no commitment.
YOUR DEAL MATH
MONTHLY ORGANIC REVENUE
Questions landscapers ask before they start.
How do you actually get me local jobs from SEO?
Three things do most of the work. One: service-area pages, a real page for every town and neighborhood you work in, with original copy (not the template content half your competitors are running). Two: service pages, hardscaping, irrigation, lawn care, tree work, built to turn a search into a quote request. Three: AI-search content, formatted so ChatGPT and Google AI recommend you when homeowners ask. On top of that: a Google Business Profile that wins the map pack, real local backlinks, and a review system. No magic. We just build all of it, every month.
How long before I see jobs?
First quote requests typically show up between month 3 and month 5. Real volume usually hits between month 6 and month 9. Anyone promising "leads in 30 days" is talking about PPC or lying. SEO compounds. The smart move is to build in your slow season so you are ranked before the spring rush.
How is this different from the agency that just took my money?
Three things. One: we work with landscapers, so we already know your services, your seasons, your map-pack competitors, and your job economics. Two: every deliverable is in writing, every month, with a refund clause if we miss it. Three: no 12-month contract. If it is not working at month 3, you leave.
I already pay Angi/HomeAdvisor. Why do I need you?
Angi rents you a lead and sells the same one to four of your competitors. You pay whether you close it or not. SEO builds a channel you own: your site, your map-pack spot, your reviews. The job comes to you, the lead is not shared, and it does not disappear when you stop paying. Most of our clients cut their Angi spend hard by month 6 because organic is doing the work at a fraction of the cost.
When's the best time to start?
Your slow season. SEO takes 3 to 6 months to build momentum, so the landscapers who start in late fall and winter are the ones ranked and booked when demand explodes in spring. Start when you are busy and you are already a season behind.
What’s the AI search thing everyone keeps talking about?
ChatGPT, Perplexity, and Google’s AI Overviews now answer "who is the best landscaper near me" by recommending a short list of cited businesses. Almost no landscapers are optimized for it yet. The window to be the recommended one is open right now. We do this on every account by default.
Do you work with my competitor in my city?
No. Every client gets market exclusivity in their core metro. If we are working with a landscaper in your area, we will not take you on, and vice versa. Ask in your audit and we will tell you straight.
Can I see the audit before I commit?
That is the whole point. The audit comes first, free, no call required. You get a written document with the 3 biggest issues on your site, the keywords your competitors rank for that you do not, and the deal-math for your market. Read it, sleep on it. If it makes sense, we talk. If it does not, you keep the audit.
See what's broken on your site.
Free. No call.
The audit takes us about 2 business days. You'll get a written document, not a generic checklist, but an actual review of your site, your competitors, and your map-pack position.
If you've been burned before, this is the lowest-risk way to see if there's a real opportunity. We're not asking for a card, a contract, or a meeting. Just your domain.
Get Your Free Site Audit