Some tree jobs can wait. The ones that pay cannot. A dead oak the city is fining the owner over. A limb the insurance company wants gone. A cracked trunk leaning over the driveway. When that call happens, the homeowner hires the first credible crew at the top of the search. We build tree service advertising, Google Ads and Local Services Ads, that make you that crew. Exclusive, not shared with four other crews.
Free ad audit — 2 business days
We will show you where your ad budget is leaking, what your competitor is bidding on, and the searches you should own when the next storm hits. No call required. Or book a 15-minute call if you'd rather talk it through.
One of these is probably you:
A storm rolls through, the phones light up all over town, and somehow none of them are yours.
The insurance-paid jobs, the big ones, go to whoever the homeowner found first online. That was not you.
You buy leads from Angi or a lead app, and so do the three crews you are bidding against.
You ran Google Ads yourself, got price shoppers and spam, and decided ads do not work.
You do not need more shared leads. You need the call that cannot wait to come to you. So here is how we build for that.
$84 → $43
cost per lead for a green-industry operator, same ad budget, moved off shared Angi leads.
18 → 54
leads a month, same spend, better targeting.
100%
exclusive. Not one lead resold to a competitor.
0
clients on a 12 month contract. Ever.
That was a landscaping crew, and the machine is identical for tree work: geo fenced Google Ads, Local Services Ads with the Google Guaranteed badge, and call tracking on every ring. The searches change to "tree removal near me" and "emergency tree service." Everything under the hood is the same, and tree work has something landscaping does not: urgency, which makes a well placed ad convert even faster.
Ads do not fail because Google Ads is broken. They fail because nobody built them for how tree work is actually sold. Here is where the budget leaks:
"Tree service" is broad and full of price shoppers. The money is in "emergency tree removal near me," "storm damage tree removal," and "dead tree removal," the searches from people with a real problem who are ready to hire today. Bid on the job, not the category.
Without a tight geo boundary, you pay for clicks from two counties over, from people you will never drive to. Every one of those is your money going to a job you cannot take.
Someone with a limb through their roof clicks your ad and lands on a page about your history and your mulch services. They need a phone number and "we come today," now. A page built for the emergency is the difference between a spend and a booked removal.
Tree work is a phone business. If you are not tracking which ad and which keyword produced the call, you cannot cut what wastes money, because you cannot see it.
We fix all four, and we put call tracking on every number so you know which click became a removal.
You will always know what you are paying for. Every month you get a report that shows calls and cost per job, not impressions.
Geo fenced to your real service area. Separate campaigns for the high-ticket, high-urgency work, removal, storm damage, emergency, so that budget never gets spent on a $150 trim click. Negative keyword lists from day one.
The click lands on a page built for that job in that town, with a tap-to-call number and "we come fast" front and center. Not your homepage.
Bids, budgets, and negatives tuned every month from real search data. This is not set and forget. Your cost per call should drop over time, not drift up.
Removal, trimming, stump grinding, emergency and storm work, and land clearing. The highest-ticket, most urgent searches get the budget and the best pages. Tree removal is where the money is, so that is where the ads point first.
The Google Guaranteed badge that sits above everything, where you pay per lead and the homeowner calls you first. In an emergency, the badge is trust and the phone is the whole game.
We make Google charge you less for the same spot. Line up your ad, keyword, and page and the same top position can cost 30 to 50 percent less than your competitor pays. On a $25 tree service click, that is the biggest lever there is.
Phone and desktop see different ads. On a phone, your ad leads with a tap-to-call number and same-day availability. That is how removals get booked.
We bid up when the weather turns. After a storm, searches for removal and emergency work rise for a few hours. We push budget into that window, because that is when the jobs get booked.
What lands in your inbox every month: calls, cost per call trend, which campaigns booked removals, what we cut, and what is next. In plain English.
This is the biggest decision in tree service marketing, so here it is straight. There are two ways to spend money on a tree service lead, and they are not the same.
They sell the identical lead to four crews you compete with. You call, so do the other three, and it turns into a price war on a job that should have been yours. You pay whether you win it or lose it, and the day you stop paying, you have nothing.
The click is yours. The call is exclusive. Nobody else gets it. And while the ads run, we build the organic and the map presence underneath that earn the same calls for less over time.
The keyword to buy a tree service lead runs $13 a click, and "how to get tree service leads" tops $15. A single removal is worth $1,500 to $5,000, and an emergency job carries a premium. When the ads are built right and the phone is set up to convert, that math works hard for you. When they are not, you are just funding a bidding war against three other crews.
We run exclusive, well targeted ads that only ring your phone. Not shared leads that four competitors also bought. And while the ads run, we build the SEO and map presence underneath that earn those same calls for free over time. See how tree service SEO lowers your cost per call →
Above the regular Google Ads there is a row of listings with a green Google Guaranteed checkmark. Those are Local Services Ads, and they fit tree work better than almost any trade.
Here is why:
It takes a license, insurance, and a background check to qualify. We handle the setup. If you qualify, this is usually the fastest lead source we can turn on, and after a storm it is the one that books removals.
Every tree service owner we talk to has run ads badly or paid someone who did. Here is how we make sure you cannot get burned by us.
Statement of terms
Ad account · month to month
Cancel anytime, 30 days notice. The only reason an agency locks you in is that it knows the ads are not working. We are not worried about month four.
We build the campaigns inside your Google Ads account, not ours. If we part ways, you keep every campaign, keyword list, and landing page. Some agencies run your ads on their account so you leave with nothing. We do not.
You pay Google directly for the clicks. We never mark it up or take a cut. Our fee is our fee, and you see exactly what went to ads.
We will not take you on monthly until we have shown you where your budget is leaking, in writing. If your market or budget does not support the math, we will tell you.
Two kinds of tree work pay far more than a driveway removal, and most crews never set their ads up to catch either one.
When a tree comes down on a house, a fence, or a car, the homeowner is not paying out of pocket. The insurance company is. The job is bigger, the urgency is real, and the customer is not price shopping, they want it handled today and documented for the claim. We build campaigns and landing pages for "storm damage tree removal" and "insurance tree removal" that speak to that moment: fast response, we work with your adjuster, we document everything. Those clicks are worth chasing because the job on the other end is worth three of a normal removal.
HOAs, property managers, municipalities, and general contractors clearing a lot before a build. These are not one-off removals, they are recurring accounts and land-clearing jobs that run $10,000 to $300,000. Most of them do not come from a "near me" search, so we run a separate track: targeted search for the ones who do look online, plus pages built to win a property manager, not a panicked homeowner.
Residential emergency fills the schedule this week. Insurance and commercial is where the year gets made. We point budget at both, on purpose.
A well run campaign gets you a call for $40 to $120 in most markets. A residential removal is worth $1,500 to $5,000, so even at a modest close rate the ads pay for themselves on everyday work alone.
The money that changes your year is bigger than that. An insurance-paid storm job runs higher and the customer is not haggling. A single commercial or land-clearing contract can run $10,000 to $300,000. Those are profit on top of ads that already covered themselves on residential.
Tree work has the best ad math in the green industry for one reason: urgency, high ticket, and jobs someone else pays for. The person searching is not comparing five quotes over two weeks. They have a problem now and they hire fast. You just have to be the credible name at the top when they look.
Custom to your market. A crew in one town and a crew in twelve do not spend the same. The audit tells us which you are, and whether the math works, before you spend a dollar.
Find Where My Budget LeaksPricing is included in your audit. No call needed, or book one if you'd rather talk.
$70
40 calls/mo
25%
$2,500
MONTHLY REVENUE
Days, not months. Once the campaigns are live and tracking is on, the phone usually starts inside the first two to three weeks. Local Services Ads can be even faster if you qualify. In a storm, a tuned campaign can book work the same day.
Almost certainly true, and almost certainly not the fault of Google Ads. The usual autopsy: bidding on broad terms like "tree service," no negatives, no geo fence, clicks landing on your homepage, and no call tracking so you never knew what worked. We show you every leak in the audit before you spend another dollar.
Angi sells the same lead to four crews and it turns into a price war. Our ads produce exclusive calls that ring only your phone, in your own ad account, with the organic and map presence built underneath to earn those calls for less over time.
Separate. You pay Google directly for the clicks, we never mark it up, and you see exactly where every dollar went. The fee depends on how many campaigns and towns you run. The audit tells us, and you.
The Google Guaranteed listings above everything else. You pay per lead, cost per lead runs well below standard ads, and the badge makes a panicked homeowner call you first. For tree work it is usually the fastest and best thing we can turn on. It needs a license, insurance, and a background check, and we handle the setup.
Yes. When weather hits, search for emergency and removal work spikes for a few hours. We build campaigns that scale into those windows so you catch the surge instead of watching your competitors take it.
Yes, and that is where the real money is. We run separate campaigns and pages for insurance-paid storm damage, where the customer is not price shopping because the claim covers it, and for commercial and municipal work like HOAs, property managers, and land clearing. Residential emergency fills the schedule now. Insurance and commercial is where the year gets made.
Two business days for a written audit of your campaigns, your competitors' ads, and the searches you should own when the next storm hits. Not a checklist with your name pasted in.
Prefer zero back and forth? Just send your domain and we will send the audit. Rather talk it through first? Book a 15 minute call and we will walk you through what we are seeing in your market. Your call, either way.
No card, no contract. The audit is yours to keep, even if we never speak again.