SEO for Real Estate
Investors.
SEO for Real Estate Investors — Built Only for Cash Home Buyers.
We took one cash buyer from 3 to 28 motivated seller leads a month — in 9 months. BASEO is the only SEO team built exclusively for "we buy houses" operators — investors who buy, hold, flip, and work foreclosures, probate, and inherited properties.
Get Your Free Site Audit
We'll show you the 3 specific reasons your site isn't pulling leads — and what your top competitor is doing instead. No call required.
You're in.
Audit delivered within 2 business days — yours to keep.If this sounds like you,
you're in the right place.
- You're paying $2,500–$6,000 a month for SEO and your reports don't include the word "leads."
- Your Carrot site looks identical to 30% of your competitors — same layout, same copy.
- A competitor you don't respect is ranking #1 for the keyword that should be yours.
- You close deals offline every week, but motivated sellers in your own city can't find you online.
You've been burned. You don't want another sales call — you want proof this works for an investor like you. So here's one.
How we took a Florida cash buyer from 3 motivated seller
leads a month to 42 — in 9 months.
Paying $4,500/mo. Getting 3 leads.
- 14 months with the previous agency
- Traffic: 10,000 → 284 (a 97% drop)
- 0 lead numbers in 14 monthly reports
3 things broken. We found them in 4 days.
- Duplicate Carrot template content sitewide
- Missing schema markup on every service page
- Zero seller-situation pages
Tracking installed. Templates replaced. Foundation set.
- Call tracking + form tracking + GA4 + Search Console, live for the first time
- 4 city pages rewritten with original local content
- Google Business Profile rebuilt from scratch
This is where leads start showing up.
- 18 new city landing pages, each one unique to its market
- 5 seller-situation pillar pages: probate, foreclosure, divorce, inherited, tenants
- Month 5: 12 organic leads. First 3 organic deals closed.
ChatGPT and Perplexity start sending leads.
- Content reformatted with Q&A structure and citation-friendly schema
- Real editorial backlinks from local chambers, REIAs, and news outlets — no link farms
- "Direct" traffic spike in GA4 — actually AI referrals being mislabeled
28 leads. 3 deals. $54K profit on a $4,500 invoice.
- 28 motivated seller leads in month 9 alone
- 3 organic deals closed in month 9 — $54K combined profit
- $161 per organic lead from Google, and dropping every month
- Organic now his #1 lead channel — fully owned, not rented
"This has become our best lead channel. The phone rings every week with sellers who found us on Google. I should've switched 18 months ago."— Cash buyer, Florida (full name and logo on request)
We treat AI search
as infrastructure.
ChatGPT, Perplexity, and Google's AI Overviews route motivated sellers to a small list of cited sites in each city. One Carrot user got 26 of 45 leads from ChatGPT in a single week. We make sure you're on the list.
- AI-citation tracking — every city you operate in, every week, across ChatGPT, Perplexity, Claude, and AI Overviews. We see when you're cited.
- AI referral attribution — most AI traffic gets misattributed as "Direct" in GA4. We pull the real numbers.
- Lead-intent classification — every form submission scored against motivated-seller signals so your team calls the highest-intent leads first, not in the order they came in.
- AI Overview tracking — every keyword in your market that triggers a Google AI Overview, we monitor weekly. When a competitor gets cited as the source and you don't, you see it within days.
This runs on every BASEO account by default.
SEO services for real estate investors —
what we actually run.
Real estate investor marketing isn't generic SEO. It's six specific services we run every month — and yes, you'll know exactly what each one is doing.
Diagnostic Audit
Week 1 — free, before any monthly fee
A written audit of your site, competitors, and market — yours to keep either way.
Get your free audit ↓Technical SEO + Foundation
Months 1–2
Tracking, schema, content rewrites, GBP rebuild. The site Google can finally read.
See what's included ↓Programmatic City Pages
Months 2–6, ongoing
Original landing pages for every city you operate in — not template duplicates.
See how it works ↓Seller-Situation Content
Months 2–6, ongoing
Pillar pages for probate, foreclosure, divorce, inherited property, fire damage.
See content examples ↓AI Search Optimization
From Month 3, ongoing
Content formatted to be cited by ChatGPT, Perplexity, and Google AI Overviews.
See AI section ↓Editorial Backlinks + Local Authority
Ongoing from Month 3
Real local citations and editorial links that build domain authority in your markets.
Learn more ↓What you get every month
leads with phone numbers, organic lead cost trend, pages published, AI citations, and next month's plan in plain English.
We've heard the horror stories.
We built the offer to prevent them.
Most cash buyers we talk to have been burned at least once. Some twice. Here's how we make sure you can't get burned by us.
Month-to-month. No 12-month contracts. Ever.
Cancel anytime, for any reason, with 30 days' written notice. The only reason an agency locks you in for 12 months is because they're worried about month 4. We're not.
Deliverables guarantee — in writing.
Every month you get a Scope of Work that lists exactly what we'll publish, build, and report on. If we miss any deliverable in the SOW for a given month, that month's invoice is on us. Not a credit. A refund.
Diagnostic audit before you commit a dollar of monthly fee.
We won't take you on as a monthly client until we've done the audit and shown you the opportunity in writing. If the math doesn't work for your market, we'll tell you. We've turned down clients whose markets weren't a fit. We'd rather lose the deal than burn another investor.
You own everything.
Every page we write, every piece of content, every backlink, every report — it's yours. If we ever part ways, you walk out with everything. Some agencies hold your content hostage on their servers. We don't. Your domain, your hosting, your work, your data.
One thing we won't do: Guarantee a #1 ranking. Google itself states no one can guarantee rankings, and any agency that does is the same one that's going to ghost you in month 5. What we do guarantee is the work — every month, in writing.
The math you can
run today.
- Custom to your market. A buyer in 1 city and a buyer in 12 cities don't pay the same. The audit tells us which one you are.
- Audit-first. If your market doesn't support the math, we'll say so. We've turned down clients whose markets weren't a fit.
Most BASEO clients close their first new organic deal between month 3 and month 5. One deal — fix-and-flip, buy-and-hold acquisition, or distressed property — typically covers many months of monthly fees on its own.
By month 9, the average client is closing 2–4 organic deals a month. From there it compounds — the same content keeps producing leads while we keep adding to it.
If those numbers don't work for your market, the audit will tell us — and you'll see exactly why before we ever quote a price.
Get Your Free Site AuditPricing is included in your audit. No call, no commitment.
YOUR DEAL MATH
1 ORGANIC DEAL COVERS
10 MONTHS OF BASEO
Real investors.
Real results.
From cash buyers who've been through the same thing you're weighing right now.
"This company has done great things for my business, we are #1 ranking SEO on Long Island because of them."
"I can't say enough great things about the team. They're incredibly knowledgeable, responsive, and dedicated to delivering real results. From the start, they took the time to understand our business goals and created a customized SEO strategy that has significantly improved our online presence."
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"Eddie and his team did an absolutely amazing job!!! I cannot thank him enough. I wasted time and money with a couple other companies and for nothing. This guy Eddie showed me right away what we could do to fix the problems and he got done. We were getting more action within 3 days and it keeps getting better. I'm seriously amazed and grateful."
"Eddie has been a true blessing and gem when it comes to marketing for our business. He's professional, transparent, and always delivers. I cannot recommend his company and services enough."
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"Baseo has drastically increased our SEO rankings for our company in upstate New York. Marcus and his team are top-notch and turned around our rankings. They are truly a professional marketing agency and care for their clients."
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The questions every
burned cash buyer asks.
Three pages do almost all the work. One: city landing pages — a real page for every city you buy in, with original copy specific to that market (not template copy that 30% of your competitors are also using). Two: seller-situation pages — probate, foreclosure, divorce, inherited property, fire damage, tenants from hell. These are the searches motivated sellers actually type when they're stressed. Three: AI-search content — formatted so ChatGPT and Perplexity quote you when sellers ask the AI for help. Layered on top: a Google Business Profile that ranks in the local pack, real local backlinks, and conversion-optimized forms. That's it. No magic. We just build all of it, every month, and stop building the things that don't work.
First leads typically show up between month 3 and month 5. Real lead volume — the number that changes how your business feels — usually hits between month 6 and month 9. Anyone telling you "leads in 30 days" is either talking about PPC or lying. SEO compounds. Month 9 is worth more than months 1–8 combined.
Three things. One: we only work with cash home buyers — we already know your competitors, your keywords, your seller situations (probate, foreclosure, divorce, inherited), and your deal economics. Two: every deliverable is in writing, every month, with a refund clause if we miss it. Three: no 12-month contract. If it's not working at month 3, you leave. The agencies you've worked with had every reason to drag their feet. We don't.
It will. It does, every year. The March 2024 update wiped out a huge chunk of cookie-cutter Carrot sites because they were duplicate template pages. The sites we build are the opposite: original content per city, real local proof, structured for AI search. Algorithm updates penalize shortcuts. We don't take shortcuts.
Carrot is a website platform. It's not an SEO strategy. The default template content on Carrot sites is shared across thousands of investors — Google can't decide which one of you to rank, so it ranks none of you well. We replace the template content with original copy, build out the city and situation pages Carrot doesn't include, and add the technical layer Carrot can't do for you. Most of our clients stay on Carrot. We just make it actually work.
ChatGPT, Perplexity, Claude, and Google's AI Overviews are now answering "how do I sell my house fast" — and they cite a small list of websites in their answers. One Carrot user reported 26 of his 45 leads in a single week came from ChatGPT. Most cash buyers in your city aren't optimized for this. The window to be the cited source is open right now and shrinking. We do this on every Growth and Domination account by default.
Eventually, mostly. We don't tell clients to kill PPC on day one — that's risky and PPC keeps your phone ringing while SEO compounds. By month 6–9, most of our clients cut PPC spend by 30–50% because organic is doing the heavy lifting at a fraction of the cost per deal. Some keep a small PPC spend for emergency keywords or new markets. That's a smart move, not a contradiction.
No. We give every client market exclusivity in their core metro. If we're working with a cash buyer in your city, we won't take you on. If we're working with you, we'll never take them on. Ask in your audit and we'll tell you straight.
That's the whole point. The audit comes first, free, no call required. You get a written document with the 3 biggest issues on your site, the keywords your competitors rank for that you don't, and the deal-math projection for your market. Read it. Sleep on it. If it makes sense, we talk. If it doesn't, you keep the audit and use it however you want.
See what's broken on your site.
Free. No call.
The audit takes us about 2 business days. You'll get a written document — not a generic checklist, an actual review of your site, your competitors, and your market.
If you've been burned before, this is the lowest-risk way to see if there's a real opportunity. We're not asking for a card, a contract, or a meeting. Just your domain.
Get Your Free Site AuditAudit delivered in 2 business days. Yours to keep, even if we never speak again.
Client Testimonial — Thomas
Real estate investors
we've taken from invisible
to page 1
motivated seller leads per month, in 9 months — same client, same market, no extra ad spend.
organic traffic drop reversed within 9 months, same client, same market, same monthly invoice.
higher conversion rate from AI search visitors. ChatGPT traffic converts at 15.9% vs. 1.76% for Google organic.
clients on a 12-month contract. Ever.
Real estate investors we've taken from invisible to page 1