Eddie Casas

Eddie Casas is the founder of BASEO, an SEO and AI-search agency that goes deep on a single industry at a time. Today that means cash home buyers and law firms: BASEO builds the technical SEO, city pages, and citation-ready content that gets these businesses found on Google and quoted by ChatGPT, Perplexity, and Google's AI Overviews.

He's also co-founder of Schemafy, a WordPress plugin for schema markup and AI search, so the structured-data behind those AI citations is something he builds, not just outsources. He works with one client per market, every deliverable in writing, no long-term contracts.